Sony Pictures Entertainment (SPE) recently announced the establishment of Innovation Studios, Sony Entertainment & Technology, a state-of-the-art facility housed in a 7,000 square-feet sound stage on the Sony Pictures Studios lot. The space, which will be overseen by Glenn Gainor, President, Innovation Studios, and President, Physical Production, Screen Gems, will feature the latest in research and development from Sony Corporation and others in areas including volumetric video and customizable set scanning to help storytellers around the world create content for the future. Innovation Studios will work with engineers from throughout Sony Corporation and pursue business development opportunities for its proprietary technology in motion pictures, television, music and gaming.
“By harnessing technology throughout Sony’s many businesses and applying it to production here at SPE, we are giving content creators essential tools to tell real-world stories in radically new ways,” said Gainor. “At Innovation Studios, we will be able to take a set in India and reproduce it here in Culver City, creating a valuable digital asset. The future of production is hinged on the monetization of digitizing the analog world, and we are excited to be a part of it,” said Gainor.
Dell, Deloitte Digital and Intel Corporation are collaborating with SPE and will play an integral role in helping to expand the applications of Innovation Studios beyond entertainment to other verticals including, but not limited to, medicine, retail and education. Through Innovation Studios, enterprises will be able to leverage emerging technology such as augmented, virtual and mixed reality to visualize real business solutions and solve problems within their industries.
“Dell has been the technology provider of choice for filmmakers for many years. In fact, five out of the last seven Academy Award® winning movies for visual effects used Precision workstations to create the incredible on-film experiences,” said Rahul Tikoo, Vice President & General Manager, Dell Precision Workstations. “Being part of Innovation Studios is a wonderful opportunity to give more filmmakers access to the full potential of our end-to-end technology lineup including Dell Precision Workstations, Dell EMC PowerEdge Servers, Isilon Storage and much more. We envision Innovation Studios as a place where the power of technology and the art of storytelling intersect, and we cannot wait to see the amazing content that filmmakers and other creative professionals will unleash.”
“We’re thrilled to partner with Sony Pictures Entertainment to launch Innovation Studios,” said Nidal Haddad, Principal and US Ecosystems & Alliances leader, Deloitte Consulting LLP. “Deloitte has long been a leader in working with clients to envision and implement cutting-edge, inventive technologies to achieve their business ambitions. To join forces with Sony, a leader in their own right, will bring incredible opportunities to create new and exciting value for our clients across a variety of industries. The possibilities with Innovation Studio are endless, and we look forward to working together with Sony.”
“Intel is at the forefront of emerging technologies that help the entertainment industry create and deliver rich content and experiences,” said Doug Fisher, Senior Vice President and General Manager, Software and Services Group at Intel. “We look forward to continuing to work with Sony Pictures to redefine the possibilities of storytelling and filmmaking by harnessing the full strength of Intel’s technologies – including Intel® Xeon® Scalable and Intel® Core™ processors, Intel® Optane™ memory technology, 5G networking solutions, and development toolkits, such as SDVis for open source raytracing – to unleash new immersive experiences.”
In addition to Innovation Studios, the studio also unveiled a research and development space to demonstrate immersive experiences from Sony Corporation to further stimulate creativity through engagement with employees and the entertainment industry at large.
Innovation Studios is expected to be operational early this fall.